Images courtesy of Starbucks

Starbucks opens largest store and “roastery” in Shanghai

7 December 2017 | By Joe Quirke 0 Comments

Starbucks has opened a 2,790 sq m “Reserve Roastery” to offer Shanghai’s 25 million people a “multi-sensory coffee experience in an interactive coffee and retail destination like no other”, according to the Seattle firm.

Located on Nanjing Road West, one of the world’s busiest shopping districts, the shop contains a “two-storey copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee”.

Starbucks says customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially crafted teas at the 3D-printed tea bar and “marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine”.

The firm has 3,000 stores across 136 cities in China, where a shop opens on average every 15 hours.

Images courtesy of Starbucks