China’s MAD architects unveils first residential project in Europe

Beijing’s MAD architects has revealed its first residential project in Europe: a sinuous 13-storey building the Clichy-Batignolles neighborhood of northwest Paris.

The scheme, to be called UNIC, is located next to the 10-acre Martin Luther King Park and a courthouse designed by Renzo Piano, presently under construction.

The "upward-growing" structure has curved asymmetrical levels that taper as they ascend to create what the architect describes as dynamic internal spaces. The curves are intended to create a sense of organic growth and thereby connect the architecture with the park.

UNIC is also adjacent to a public housing project and a metro station, as well as a kindergarten, retail spaces and restaurants.

The Chinese architect gained the commission after winning an international design competition in collaboration with French firm Biecher Architectes.     

Ma Yansong, a founder of MAD, said: "We worked closely with the local government, city planners and local architects in a series of workshops to ensure UNIC is a creative and iconic residential project united with the community."

After winning the competition, MAD participated in a series of workshops to explore topics from the macro-scale urban plans to micro-scale details, such as sustainable community development, resource sharing, energy management, and population demographics

Images via MAD architects

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  1. Each floor looks like a uniquely shaped white cloud! So if you acquire an apartment on the ninth floor you could perhaps well claim to live on “cloud nine”!? Viva la MAD!

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