Muji enters Chinese hospitality market with “Goldilocks” hotel concept

Japanese retailer Muji, which recently announced the sale of a cabin offering a "whole new life" for $26k, is now branching out into hotels.

The firm plans to open two hotels in 2018, one in Shenzhen on the 18 January and one in Beijing on the 20 March.

Described by the company as having an "anti-gorgeous, anti-cheap" concept, the goal of the accommodation is to offer the ideal combination of luxury and economy: "a great sleep at the right price, provide a space supporting both body and mind while away from home and connect travellers to local people and places".

The hotels will offer five types of rooms each catering to one to two guests. The Shenzhen hotel is located close to the heart of the city in the UpperHills multi-use complex and will contain 79 rooms over six floors as well as a Muji shop, gym, library and diner.

The Beijing hotel will be located in a four-storey building in a corner of the historic old Beijing district, presently undergoing redevelopment.

Prices at the hotels range from $145 to $385 per night.

Muji is planning to open a third hotel in the spring of 2019 in the Ginza district of Tokyo.

Images courtesy of Muji

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