Odebrecht rebrands as OEC to draw line under corruption scandals

The Brazilian construction group Odebrecht is rebranding in an effort to distance itself from a series of spectacular corruption scandals at home and abroad.

Odebrecht Engineering & Construction will change its name to OEC and replace its red logo with a green, blue and grey one, its website said.

The company says it is embarking on a "transformational journey" by replacing its board of directors and adopting a new code of conduct, but it seems the scandal still has some way to go.

Odebrecht’s new logo

Last week, a ban on bidding for public contacts in Mexico was extended, and on 15 April the former Peruvian president Alan Garcia killed himself just as he was being arrested on allegations of accepting bribes from Odebrecht. 

Prosecutors in Peru said last week that Odebrecht made multimillion-dollar payoffs to Peruvian politicians, including a top aide of former President Garcia, who is said to have received more than $4m between 2006 and 2011.

Rodrigo Vilar, the person responsible for OEC’s marketing, told Bloomberg News: "We hope that the new logo and its campaign will serve as strong symbolic evidence that widens the perception of the process of transformation that we are going through."

Top image: Odebrecht has been at the heart of the biggest corruption scandal in the history of construction (Odebrecht)

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