Work begins on MVRDV’s “selfie hotspot” in Munich

Construction has begun on Werk12, a 9,600 sq m mixed-used development based on a former food factory close to Munich’s East Station.

Werk12 will offer "loft-style offices, restaurants, a skyline swimming pool, sports facilities and day-to-nighttime entertainment" according to Dutch architect MVRDV.

The building’s façade is covered by 5m-high letters designed by local artists Engelmann and Engl, referencing the area’s graffiti culture by spelling out words like "AAHHH", "OH", "WOW", "HI HI" and "PUH".

MVRDV says that the use of "internet and SMS-speak" displays "the emotional qualities of the building".

At night the words will become illuminated, aiming to create the "new selfie hotspot of Munich".

MVRDV worked with Nuyken von Oefele Architekten on the design, Wolf + on the structural engineering and Teuber + Viel on the mechanical, electrical and plumbing packages.

Werk12 was commissioned by developer OTEC as part of a 40ha urban regeneration masterplan in Munich’s under-construction Werksviertel district. It is due to open in February 2019.

Images courtesy of MVRDV

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