Flats go on sale for Mumbai millionaires with a taste for the high life

The lowest price on offer for a flat in the World One Tower development in Mumbai is $2.2m, but applicants and their families will have to have a good head for heights: the 117-storey, 442m-high building is the tallest apartment block on the planet, or it will be when it is completed next year. 

The three towers

The off-plan sales drive for the tower is about to begin in Mayfair, west London, organised by Wetherell Estates and aimed at wealthy Indian ex-pats.  

Peter Wetherell, the chief executive of the estate agent, told Property Week magazine: "The British and international-based Indian business community are extremely successful and have been major investors in prime London real estate over the past two years. Now Wetherell aims to tap into this market, and generate some reverse marketing and sales in order to channel some of this wealth back to India."

The $310m project is being paid for by Lodha Group, India’s largest property developer. Its 110,000 square metre floor area is divided into 300 apartments, with penthouses overlooking the Arabian Sea. 

The architect for the project is Pei Cobb Freed and Partners and the interior design is being overseen by Italian designer Giorgio Armani. 

World One is the largest of three towers in the development. As well as the apartments, it will contain a cricket pitch with a pavilion, a club house, swimming pools, gymnasium and spa. 

Lodha is looking to invest up to $4.9bn in London’s residential market by the end of 2018. It recently bought Macdonald House, the former Canadian high commission building in Mayfair, for $500m.

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