Turner & Townsend helps Maserati expand in South Korea

Luxury Italian car maker Maserati has opened four showrooms in South Korea to take advantage of growing demand, stable construction costs and steady economic growth.  

UK consultant Turner & Townsend was appointed to support the roll-out of the showrooms in Daejeon, Gwangju, Daegu and Seocho, an affluent district of the capital Seoul.

T&T used a state-of-the-art video reporting system to give Maserati’s Italian head office a real-time view of progress.  

The consultancy is providing programme management services for all eight projects, and has created a "Korea Supply Chain Report", a catalogue materials sourced from Korean suppliers that were pre-approved by the client.  

The next two facilities in Ilsan and Gangnam are currently under construction, and are expected to open in January and August 2016 respectively.

Simona Giannelli, head of global retail programme at Maserati, added: "We have a strong relationship with Turner & Townsend following their work for us on a number of projects in China and the US. This made the company a natural choice.  

"Turner & Townsend understood our commitment to offering luxury to our customers, which extends into the feel and look of our showrooms.

"The consultancy’s thorough research on Korean suppliers allowed us to bring down the costs of using high-quality materials."

South Korea is among the top seven markets for Maserati, and it plans to build four more showrooms and service centres in the country.

Image: A Maserati GranTurismo (Rudolf Stricker/Wikimedia Commons)

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