Work has begun on the world’s largest Legoland in the southeast Chinese city of Shenzhen, theme park company Merlin Entertainments announced last week.
The launch ceremony for the 58ha development was attended by leaders from the Shenzhen Municipal People’s Government, Merlin Entertainments and the Lego Group. The event included an earthmoving vehicle carrying 20,000 of the iconic plastic bricks.
Siegfried Boerst, the resort’s general manager, promised it would become a “must-see” destination for millions of families looking to “experience the magic of Lego”.
He added that the park would combine the traditional Legoland attractions with “innovative features, new themed areas, rides and immersive shows specifically designed for the China market”.
As with other Legolands around the world, the aim will be to attract families with children in the 2-12 year old range. There will be nine themed areas, more than 100 rides, a 1,000 seat theatre, a water park and three Lego-themed hotels, with more than 1,000 rooms.
The resort, which will be located on the Dapeng Peninsula on the eastern edge of Shenzhen, is expected to cost a little over $1bn, and will open in 2024.
Image: Children gathering some of the 20,000 Lego bricks at the opening ceremony (Merlin Entertainments)