Nestlé-owned soft drink maker San Pellegrino has chosen Bjarke Ingles Group (BIG) to design a 17,000 square metre headquarters and factory in northern Italy.
The firm beat three other "starchitects" to the prize: Rotterdam-based MVRDV, Oslo’s Snøhetta and Architetto Michele De Lucchi of Milan.
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The design of the $95m project was influenced by the natural surroundings of San Pellegrino Terme, a municipality in Lombardy where mineral water has been produced for 600 years.
BIG’s commented that its proposal "offers a fresh take on an ancient wisdom, revisiting the classic elements of Italian architecture and urbanism: the arcade, the viale, the piazza and the portico create an architectural environment where production and consumption, nature and architecture, outside and inside".
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The design of the beverage maker’s factory and "experience lab" is influenced by "Italian Classicism and Rationalism" as is described as the "aquatic equivalent of a wine cellar".
The offices and the Experience Lab will be built in 2018.
Images courtesy of BIG